The Company

hr is a company born with a long-term purpose: the creation of “high-quality” products for professional hairdressers, to guarantee exceptional results. With this objective the company has been on the market for 40 years, constantly increasing the competence of our representatives and the design of our products.

Energy in the Hair


Our history


The beginnings

Our history was born with the “Fiala Struttura”, synonym of “Mineral Oil”, and the “Struttura Hair Cream”, which has marked the first phase of a national and international success of the brand “Struttura”, reaching amazing results in the professional level of the hair style world.


In the following years the company has strengthened its status with the creation of complete product lines, for the therapeutic and beauty necessity of the hair.
With this philosophy, we are sure to bring to our clients the best quality of service and products, and we have achieved an high level of Customer and Staff loyalty. The analysis of the needs of our national and international representative has brought us to the realization of diversified products, to be active not only on the professional level, but also on the perfume shop, stores and large retailers market of 16 countries in the world.